About the DPC-PLDT Visual Arts Competition

Since its inception in 1987, the Visual Arts Competition (VAC), run by Directories Philippines Corporation (DPC) and Philippine Long Distance Telephone Company (PLDT), has been a celebration of creativity and artistic expression among students.

During the first 25 years of the competition, VAC organizers collaborated with fine arts colleges in mounting preliminary in-school painting or mixed-media competitions, employing each year’s designated theme.  At that time, the top three artworks from each participating fine arts school were submitted as each institution’s official entries to the final phase of the VAC.

From the pool of school entries, the VAC board of judges, consisting of distinguished visual artists, selected the grand prize winner and other major prize winners, which were featured on the covers of telephone directories published by DPC (Yellow Pages) and PLDT (White Pages) in key cities nationwide. 

From 2011 to 2015, the VAC shifted to the medium of digital photography to broaden the range of participants, beyond fine arts students.

In celebration of the competition’s milestone year in 2015-2016, VAC 30 went back to the medium of painting in collaboration with fine arts schools across the country.

Open to students, ages 18-24, VAC 30 encourages them to interpret the year’s VAC theme in oil or acrylic. In addition to the prestige of getting featured in DPC and PLDT’s print and online directories, the top prize winning students will get trophies and cash prizes, plus donations for their respective schools’ fine arts program.

About Directories Philippines Corporation

Directories Philippines Corporation (DPC) was incorporated on June 20, 1989 to assume the business of the Philippine Branch of GTE Directories of the United States. Since then, DPC has emerged as the dominant market leader in the directories advertising industry in Metro Manila and the other major urban centers across the country. It is also the official seller of Yellow Pages  advertisements, a tried and tested vehicle for enterprises to reach ready buyers, in the Philippines.

Near the turn of the century, DPC took the Yellow Pages (YP) online and has since entered the mobile realm as well. Beyond being a multi-platform local search engine and a seller of ad space, the company has evolved into a marketing solutions company with a whole suite of value-added services—from call center assistance to mobile apps—to help advertisers, particularly small and medium enterprises (SMEs), reach and serve more customers.

Today, DPC publishes more than two million phone books which are distributed in Top 1000 corporations, SMEs, hotels, hospitals, schools, government offices, residential villages and condominiums. Around 8.4 million ready buyers, including corporate purchasing departments, nationwide—2.7 million of them in Metro Manila—look up the print Yellow Pages at least once a month for reliable suppliers of products and services.

In 2016, DPC introduced the Digital eBook, an electronically searchable version of the Metro Manila print YP, to extend the reach and utility of this precious resource among ready buyers.

The online YP, www.yellow-pages.ph, gets 1.5 million page views from more than 500,000 ready buyers every month. Optimized for mobile devices, it can be accessed via smartphones and tablets. The Yellow Pages PH App can be downloaded via the Google Play Store and Apple iTunes.

About PLDT

PLDT is the leading telecommunications and digital services provider in the Philippines. Through its principal business groups – fixed line, wireless and others – PLDT offers a wide range of telecommunications and digital services across the Philippines’ most extensive fiber optic backbone, and fixed line and cellular networks.

PLDT is listed on the Philippine Stock Exchange (PSE:TEL) and its American Depositary Shares are listed on the New York Stock Exchange (NYSE:PHI). PLDT has one of the largest market capitalizations among Philippine­listed companies.

When PLDT was incorporated and given the franchise to establish and operate telephone services in the country on November 28, 1928, a typhoon had just ravaged Eastern Visayas, Bicol Peninsula, and Samar. The ability to communicate amongst loved ones and across the country became crucial. Sadly, phone networks then were like disconnected intercom systems and you could only call people within your own small city. Filipinos were disconnected from neighboring towns, disconnected from friends in the other island and, needless to say, disconnected from the rest of the world. It was under this scenario that the law was signed giving birth to PLDT. 

What the new law hoped to achieve was to interconnect these "intercom" systems into a seamless nationwide network that would facilitate communication and delivery of services to the people, as well as spur economic development in the countryside.

In 1968, PLDT became a Filipino-controlled corporation when Ramon Cojuangco and his group of Filipino industrialists and businessmen bought the controlling stake of GTE of New York. This paved the way for massive investments and technological innovations in areas like satellite communications, direct distance dialing, cellular telephony and fiber optics. 

In November 1998, Hong Kong-based First Pacific Co. Ltd. acquired a 17.5-percent controlling stake in PLDT. The following year, PLDT forged a strategic partnership with NTT Communications Corp (NTTCom), a wholly-owned subsidiary of Nippon Telegraph and Telephone Corp. of Japan, the world's leading telecommunications company in terms of revenues. Smart Communications, Inc. (Smart), the country's largest mobile phone operator, was also acquired by PLDT.

Today, PLDT leads the wireless race, dominates the landline domain, operates the premiere satellite company, and has raced to the #1 position in the Internet world. Amid all the technological changes, PLDT has remained committed to serving the nation and providing communications solutions to Filipinos.