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1. General Project Information

Project Owner: Directories Philippines Corporation (DPC)
Philippine Long Distance Telephone Company (PLDT)
Type of Project: Painting (Oil or Acrylic)
Submission Period: February 26 to March 2, 2018
Deadline for submission: March 2, 2018, 4:00pm
Awarding of Prizes: March 20, 2018
Coverage: Nationwide

2. Who May Participate

2.1 The 32nd DPC-PLDT Visual Arts Competition (VAC 32) is open to all duly accredited Philippine tertiary schools with Fine Arts programs. All entries must be submitted through these schools. Direct student entries will not be accepted.

2.2 Only bona fide Filipino students, 18 to 24 years of age and currently enrolled in Fine Arts in any of these schools during the school year 2017-2018, may submit entries through the process stipulated in Section 3.1.

2.3 The following are disqualified from participating in VAC 32:

  • children of DPC and PLDT employees, and their consultants;
  • relatives of said employees/consultants, up to the second degree of consanguinity and affinity.

3. How to Participate

3.1 Phase I: School Elimination. Each duly accredited school of Fine Arts is allotted a maximum of five (5) entries from among the paintings submitted by its bona fide Fine Arts students, enrolled during the school year 2017-2018. Each school may select its own Board of Judges who will have final and unappealable authority to select a maximum of five (5) entries, which will represent the school in Phase II of the competition.

3.2 Phase II: Final Judging. The official entries from each school must be hand-delivered (e.g., by courier or messenger) from February 26 to March 2, 2018 from 10:00am-4:00pm at the DPC Main Office, 2322 Don Chino Roces Avenue Extension, Makati City.


4. VAC 32 Theme: Pinoy Pride

When one speaks of Pinoy Pride, it becomes almost automatic to spout clichés centering on famous personalities like Manny Pacquiao and Lea Salonga or on heroic figures like Jose Rizal and Cory Aquino. While the instinct to put people who are widely admired on a pedestal is understandable, this is not what we are looking for. The spirit of the VAC 32 theme looks beyond the adulation of famous Filipinos who have gained recognition in the nation’s history or on the world stage.

Instead, what we would like young artists to contemplate and bring to light are things inherent in our national identity, culture and diversity that we should celebrate. These could be places, practices or, perhaps, ordinary people doing extraordinary things. Many of the aspects of our cultural and physical environment that we may take for granted are really sources of immense pride unique to us as Filipinos.

What is it about being Filipino that makes you proud? Look around your home, your community, your province. You need not go very far to find inspiration.

5. Entry Specifications

5.1 Basic Requirements

5.1.1 The composition of each entry submitted through the school must be original and not derivative. The entry must have never been exhibited before. The prescribed medium for this competition is oil or acrylic. Digital art, in full or part, is not allowed in the competition.

5.1.2 Entries must be sent only on their stretch frames, without any matting or outer frames.

5.1.3 All entries must be ready for viewing. All entries must be reducible to the front cover design of the Metro Manila Directory wherein the illustration area will be 7”x7” square. Entries must be in color; black and white entries will not be accepted. Acceptable size is 29” x 29”. Correct size must be strictly observed to prevent cropping of winning entries upon printing. Entries that do not conform to the prescribed measurements will automatically be disqualified. The competition organizers reserve the right to screen all entries to Phase II of the competition, without prejudice to review, if deemed necessary, by the Phase II Board of Judges.

6. Rules on Intellectual Property

6.1 A participant must attest that:

  • the entry is his/her original work, created solely by the participant
  • he/she owns the right to the entry, that it does not infringe on the copyrights, trademarks, moral rights, rights of privacy/publicity or intellectual property of any person or entity, and that no other party has any right, title, claim or interest in the artwork

6.2 If an entry makes it to the Top 30, the student and his/her respective school/university/college will be contacted. As a condition for participating in VAC 32, all participants whose entries make it among the Top 3 Finalists must agree to transfer ownership of their winning entry to DPC and PLDT. These companies may use the artworks for any purpose they may see fit, such as, but not limited to the covers of the DPC telephone directories, exhibits, publicity and other advertising and merchandising materials. DPC and PLDT will also be free to use the names and/or artworks of the winning students, as well as the name of their respective schools, in any VAC 32 publicity effort online or offline.

6.3 All other non-winning entries in the Top 30 may be retrieved by the students/schools after the VAC 32 activities have been completed. (See 12.9)

7. Submission of Entries

7.1 Each entry must be accompanied by a certification from the Dean/Head of Fine Arts Department/College and the School Registrar that the entry was made by a bona fide student of the school. The contestant must likewise indicate the following information in the application form, which is to be enclosed in a sealed envelope and taped securely to the back of the entry:
  • full name
  • mobile telephone number/s
  • email address
  • residential address
  • date of birth
  • school and location/address
  • course, year level
  • title of the entry
  • the subject of the image and how it relates to the theme

7.2 Participants must also fill up the artwork form containing the title of the piece, medium used, size in inches, and indicating whether the painting is for sale or not, must be taped to the back of the frame or canvas.

7.2.1 It should be noted that all rights to the Top 3 would be transferred to DPC and PLDT in exchange for the cash awards stipulated in 12.5.

7.2.2 Should a prospective buyer express interest in purchasing any of the other 27 paintings among the finalists, negotiations should take place after the VAC 32 post-awarding exhibit.

7.3 The name of the artist and the school he/she represents must not be indicated anywhere within the artwork itself. The entry itself must not be signed by the painter.

7.4 An entry not included among the top three (3) winners may be sold by the contestant during the awarding event or gallery exhibit, if he/she so desires. The competition organizers will not get any commission from any sale made during the exhibit.

7.5 All entries should be submitted from February 26 to March 2, 2018 at the DPC Main Office, 2322 Don Chino Roces Avenue Extension, Makati City. Any entry submitted after 4:00pm of March 2, 2018 will not qualify for the contest.

7.6 Participating students may submit more than one entry during Phase I of the competition. However, the Board of Judges convened by the school can only select one (1) entry per student.

7.7 By submitting an entry, each participating school and student agrees to the official rules and regulations of VAC 32. Non-compliance with the VAC 32 rules /regulations and entry specifications/requirements stipulated above, if proven willful after due investigation, will automatically disqualify the particular entry, school and/or student.

8. Judging Panels and Criteria

8.1 There will be separate sets of judges for each competition phase. The composition of the panel of judges for Phase I (school-based eliminations) is up to the discretion of the administrators of each participating school. The composition of the panel of judges for Phase II (final judging) will be put together by the competition organizers, and disclosed online, along with the announcement of the Top 30 Finalists.

8.2 Both panels will evaluate the qualified entries, based on the following criteria:

Visual Composition 25%
Originality 25%
Adherence to Theme 25%
Over-All Impact 15%
Suitability as Cover 10%

9. Process for Selecting the 30 Finalists

9.1 All entries submitted to the VAC 32 secretariat will be evaluated by a panel of judges for the final phase of the competition, based on the criteria stipulated in 8.2.

9.2 The Top 30 will be determined on the basis of the judges’ averaged aggregate scores per qualified entry. In case of tied scores for the 30th slot, the judges will deliberate and break the tie based on the judging criteria. Decisions of the judges will be final and binding.

9.3 The students who submitted the artworks adjudged to be among the Top 30 will be advised on March 8, 2018 via SMS and email that their entries have qualified for the Finals.

9.4 The 30 Finalists, once deemed compliant with all the requirements, are qualified to compete for the People’s Choice Award and the Major Individual Awards.

9.5 All Finalists will be invited to the VAC 32 Awarding Day on March 20, 2018, to witness the announcement of winners and receive their prize/s.

10. Online Voting for People’s Choice Award

10.1 The 30 Finalists of VAC 32 will be posted on, starting March 9, 2018.

10.2 The general public will be invited to vote online for the artwork/s of their choice, guided by the VAC 32 judging criteria as much as possible.

    10.2.1 The online voting period is from March 9 to March 16, 2018.

    10.2.2 Every site visitor is allowed to vote for only one Finalist, once per day.

10.3 There will be one (1) national winner of the People’s Choice Award.

    10.3.1 The competition site will automatically cease to accept online votes at 11:59 PM on March 16, 2018. The VAC 32 Secretariat will confirm the online vote count per Finalist, in the presence of an independent auditor, on March 19, 2018.

    10.3.2 The Finalist which garners the most number of online votes during the online voting period will be declared winner.

    10.3.3 In case of a tie, the panel of judges in the final round will select the winner, based on the contending Finalists’ adherence to the judging criteria.  Decisions of the judges will be final and binding.

10.4 The winner of the People’s Choice Award will be announced during the awarding on March 20, 2018.

11. Final Judging

11.1 The panel of judges for the Final phase will be convened on March 19, 2018 to select the winners of the Major Prizes.

    11.1.1 Their evaluation and deliberation process, guided by the judging criteria, will be overseen by an independent auditor.

11.2 The auditor will officially attest to the veracity and accuracy of the average score and ranking of each Finalist, as recorded and tabulated based on the judges’ score sheets and/or their collective deliberation, as well as the official log of, and final report on, online votes. He/she will sign off on the list of Major Prize Winners before it is released for public announcement.

12. Major Prizes

12.1 The Finalist that garners the most points, based on the judges’ score sheets and the online votes will be declared the Grand Prize Winner. The winning artwork will be featured on the cover of the 2018-19 Metro Manila Telephone Directories of DPC (Yellow Pages) and PLDT (White Pages).

12.2 In addition there will be two other major prizes for the students who submitted the Finalists Entries with the next two highest points, based on the tabulated and audited scores.

12.3 The students who submitted the winning entries will receive cash prizes. Their respective schools will receive corresponding cash donations for their Fine Arts programs.

12.4 All cash prizes are tax free; the competition organizers will pay the withholding tax.

12.5 List of Prizes


The winning student will receive:

His/her school will receive:

First Prize

PhP100,000 in cash
VAC 32 grand prize trophy

A donation worth PhP40,000 for its Fine Arts program from DPC and PLDT
VAC 32 plaque of commendation

Second Prize

PhP75,000 in cash
VAC 32 2nd prize trophy

A donation worth PhP30,000 for its Fine Arts program from DPC and PLDT
VAC 32 plaque of commendation

Third Prize

PhP60,000 in cash
VAC 32 3rd prize trophy

A donation worth of PhP20,000 for its Fine Arts program from DPC and PLDT
VAC 32 plaque of commendation

People’s Choice Award

PhP15,000 in cash
VAC 32 People’s Choice trophy/plaque


30 Finalists

PhP10,000 in cash
VAC 32 Certification as Finalist


12.6 All winners who have complied with the finalist requirements may claim their prize on VAC 32 Awarding Day on March 20, 2018, upon presenting a valid school ID. Venue of the Awarding will be announced later through the VAC 32 site and Facebook page.

12.7 Winning schools will be contacted by the VAC 32 secretariat so that they may designate the official recipient of their respective prizes.  The school’s authorized representative will be asked to bring an official school ID and official receipt in claiming their prize/s.

12.8 Winning students and school representatives who cannot be present on VAC 32 Awarding Day have up to May 15, 2018 to claim their prizes at the following offices of Directories Philippines Corporation:

Metro Manila/Luzon
DPC Head Office 14th Floor, DPC Place
2322 Don Chino Roces Avenue Extension
Makati City, Metro Manila

Look for Ms. Ghen Tugenio
Landline: (02) 555-8500, local 7442
DPC Cebu Office
3rd Floor, The Premier Business Loft
219 D. Jakosalem Street, Cebu City

Look for Ms. Giolie Lavilla
Landline: (032) 2560822

12.9 Entries not included among the top three (3) must be claimed from the contest organizers at the Directories Philippines Corporation, DPC Place 2322 Chino Roces Avenue, Makati City on April 9 to June 15, 2018. Unclaimed entries will become the property of the competition organizers.

13. Inquiries about the Competition

13.1 A list of Frequently Asked Questions (FAQ) will be published in the official website of VAC 32 ( to guide all participating students and schools.

13.2 All other inquiries and concerns about VAC 32 must be addressed to:

The VAC 32 Secretariat